Entering the promotional products industry can be challenging if you’re new to the business, because there are plenty of different manufacturers and distributors out there, and it can be hard to know who you can trust with your projects. But don’t panic! The manufacturer you choose will undoubtedly have their own ways of quality control measures in place, but having an independent quality control service gives you an additional layer of protection against receiving subpar products that won’t last as long as they should and may reflect poorly on your brand.
- Quality is key
Ensuring quality in a Manufacturing process audit, especially when dealing with promotional products is extremely important. This is why every high-quality manufacturer has a third party Quality Control Inspection service on board; there’s simply no better way to ensure that your products will live up to your brand’s image and standards. Whether you’re thinking about starting an in-house QC department or seeking out a third party service, it’s important that you make sure everything meets your requirements and stays within budget.
- Know your audience
Before you put pen to paper (or fingers to keyboard), make sure you know exactly who your audience is—and what their questions and concerns will be. If your promotional products company creates bags, for example, then you know that one of your most common questions will be Can I trust your manufacturing process? You can start by being transparent about how your bags are made, where they’re made, and how quality assurance plays a role in each stage.
- Make usability a priority
When manufacturing promotional products, make sure you’re in touch with your suppliers and ask them how they produce their items. You can also request a mock-up if possible—this is especially important for apparel or other products that can be manufactured in several different ways. Ask about their quality control inspection process as well; make sure that it’s thorough and unbiased so that your customers won’t have any trouble with their orders.
- Get the headcount right
Before you even think about beginning production, make sure you’ve checked your costs and have enough money in your budget for a quality control inspection. A good manufacturing process audit from a reputable firm will ensure that your goods meet industry standards. These checks should be completed at every step of the production cycle, including sampling and packaging. Finally, before goods are shipped to you or a customer, they should be inspected by Quality Control (QC) personnel at each stage.
- Focus on eco-friendly goodies
While an environmental audit may not seem like a core part of quality control, choosing eco-friendly products or materials can be a natural extension. If you’re looking for ways to increase your ecological footprint on earth, and attract customers at the same time, you might be surprised at what you learn during your manufacturing process audit. Our next step is choosing items that have little or no carbon impact when they’re used. This means considering things like print methods and types of ink.
- Harness the power of social media
Social media is an integral part of your marketing strategy. In fact, according to a recent study conducted by eMarketer, 92% of marketers agree that social media marketing is a very important channel for their business (and 81% say it’s extremely important).
- Consider virtual events
When it comes to in-person networking events, businesses have limited control over who shows up and what topics will be discussed. For example, a professional networking group might decide that members can only discuss their business for five minutes each week. If a new product is released or if you’re offering a new service, you may not have time to announce it at your next meeting before another speaker takes over. This could result in missed opportunities for obtaining new clients or leads—not ideal!
Promotional products have the power to boost your business’s brand recognition, so it’s a good idea to make sure they are of the highest quality. Investing in a Quality Control Inspection is an excellent way of doing just that. With stringent oversight and impartial evaluations, you can be sure that the product you choose will meet your expectations—and exceed them! Quality control services are especially important if you intend on ordering promotional items in large quantities or if you expect the finished product to travel great distances